Security and Privacy Notice

At Advanced Technology Research S.A. de C.V. we collect information from several areas of our web site. All the personal information that user voluntarily submits to our site is subject to confidentiality and privacy rules, as well as creation of personal profile, registration to the service of promotional e-mail, loyalty programs registration, electronic postcards sending, information submitted during the user’s participation in online contests, sales promotions and polls that occasionally we carry out. For each one of these programs, the information requested is different and it is stored in separate databases.

Online Contact: The information that is asked in this section allows Advanced Technology Research, S.A. de C.V. to contact the clients when necessary. Among asked information are: name, last name, address, e-mail address and phone number.

Users may be reached by phone, mail or e-mail if any additional information may be required, in order to complete any transaction. When shopping online, credit card data shall be asked.

Offers e-mail notification Program. The information that visitors provide us includes: name, last name, e-mail address, address, country, phone number, preferences and habits among others. The user may modify this information at any time and this information may be used to adapt promotional emails and notices sent according to the preferences indicated by him.


Electronic postcard sending. The information provided by the visitors includes: sender’s name, sender’s e-mail address, addressee’s name, addressee’s e-mail, age range, country, gender and zip code. This information shall be used to adapt promotional e-mails and notices sent to the client.


Online contests, sales promotions and polls: The type of information asked by these means may be very variable, it may include, personal data, habits, preferences, opinions about the services of our sites and comments about proposed services. The information shall be for exclusive use of Advanced Technology Research, S.A. de C.V. and will have as purpose to obtain feedback from the users about the services that we offer, in order to improve them.

Data about user’s assets and income are deemed as sensitive data according to the Federal Law of Protection of Personal Data in Possession of Particulars.

Once the information arrives to Advanced Technology Research, S.A. de C.V., this is stored in a safe server that resides behind a firewall designed to obstruct the access from outside of the company. Unfortunately, no transmission by Internet can guaranty 100% its security. Therefore, although Advanced Technology Research, S.A. de C.V. makes great efforts to protect your personal information, it is not able to assure or guarantee the security in the transmission of any information in connection with our online services, so it is at your own risk.


How is your personal information used.

Your personal information shall be used to provide the services and products that you have asked for, to inform you regarding changes in them and to assess the quality of the service that we provide.

Advanced Technology Research S.A. de C.V. uses the information provided during the process of profile registration, registration to any program and offers, to carry out internal studies about demographical data, interests and behavior of our users – this study is compiled and analyzed as a whole. The most important objective of Advanced Technology Research, S.A. de C.V. when collecting personal data is to understand and provide the user with a more satisfactory experience when visiting our sites and acquiring our services, because if know better our visitors then we can provide them with products according with their needs, as well as more appropriate content and advertising.

When collecting the user’s data online, we can develop internal statistics that indicate which are the services and products more prized by different user segments, in the same way, it helps us to provide the due formality to the transactional process.

In addition to asking for information during the registration processes beforementioned, we shall be able to ask for any personal information in other occasions, for example, when participating in a contest or at any special offer of our site and when noticing us about a problem with our site or our services. Advanced Technology Research, S.A. de C.V. usually does surveys among the users online, whose answers are used in internal studies.

Transfer of Data to third parties

Advanced Technology Research S.A. de C.V. shall not share confidential information with third parties, except under express authorization of those who were subscribed, when required by government authority or when it is so required because of the nature of the service to be offered or good to be sold.

Advanced Technology Research S.A. de C.V. does not sell or rent user’s information. If personal information of the user should be shared with business partners or sponsors, the user shall be notified before the data are collected or transmitted. If the user does not desire his data to be shared, he can elect not to use a particular service or not to take part in some special offers or contests.

Advanced Technology Research S.A. de C.V. may share statistics of users in whole (for example, the percentage of our male users or of a particular age, etc.) in order to describe our services and for other legal purposes in the cases provided by law.

Advanced Technology Research S.A. de C.V. may share the information of the account in special cases when necessary to provide this information to identify, find or carry out legal actions against persons that could infringe the services conditions of Advanced Technology Research S.A. de C.V., site, or that could cause damages or interfere on the rights of Advanced Technology Research S.A. de C.V. or its properties, of other users of Advanced Technology Research S.A. de C.V. sites or of any other person that could be damaged by said activities. Advanced Technology Research S.A. de C.V. may share or have access to account information when, acting in good faith, it is necessary because of legal, administrative or of other type reasons and it becomes necessary in order to maintain, provide and develop our products and services.


Limitation of Use and Disclosure of Information


In our program of promotional notifications, offers and services through email, only Advanced Technology Research S.A. de C.V. has access to the information collected from users. This type of advertisement is carried out by means of promotional notices and messages by email, which only shall be sent to your and to those contacts registered for such purpose; this direction may be modified by you at any moment. In emails sent by us, occasionally may be included offers by third parties that may be our business partners.


In case of cookies, “help” button that is in the toolbar of the most of the browsers, will display the information to avoid accepting new cookies, how to make the browser to notify when a new cookie is received and how to disable all cookies.

If you participate in the promotional email service, you may be able at any moment to deactivate the service.


Personal Information Protection

The security and confidentiality of the data provided by users when hiring a service or purchasing a product online, they shall be protected by a safe server under Secure Socket Layes (SSL) protocol, in such a way that that sent data shall be transmitted encrypted to assure its protection.

In order to verify that you are in a protected environment, please make sure that an S appears in the navigation bar. Example: httpS://.

Despite having more secure tools day by day, the protection of data sent through Internet cannot be guaranteed 100% once they have been received. The information provided by the user, is secured by a personal identification number, to which only the user may access and of which only the user knows.

We suggest not to disclose your password to anyone. Advanced Technology Research S.A. de C.V.  shall not ask for your password at any phone call or mail message. At all times, user is the only and final responsible of keeping secret his number of user/partner, personal password, access code and confidential number with which you may have access to the services and contents of our site. In order to reduce risks, Advanced Technology Research S.A. de C.V. suggests the user to logout and close the window of his browser when finishing his activity, even more so if he shares his computer with someone else or uses a computer in a public place such as a library or an Internet Coffee Shop.

Once we have received all the data, we shall do our best in order to protect your security in our systems. IN this topic, the team of Advanced Technology Research S.A. de C.V., has focused all the efforts in order to offer the most up to date technology to offer you as much security as possible.

Changes in Privacy Notice

We reserve the right of carrying out at any moment modifications or updates to this privacy notice, to include legislative or jurisprudence news, internal policies, new requirements for the delivery or offer of our services or products and market practices.

These modifications shall be available through the following means: in our site, Privacy Notice section or shall be sent to the last email that you have provided to us.

Delivery, Cancellation and Return Policies

Cancellation Policy

You may cancel totally or partially a purchase carried out through the site if the merchandise has not been shipped, to achieve this, you must send an email to or you must call us 01(33) 3040 5600. If when receiving your notice (by any of the means beforementioned) merchandise has already been shipped, we ask you to reject the delivery to your door and the messaging service can return it to us. When we have received the merchandise back, we will refund you in the same way of original payment, excepting for shipping costs.


If your form of payment was bank deposit, we ask you that at the moment of asking for the cancellation, provide us: interbank CLABE, Bank and Name of account holder; the refund will be by electronic transfer for the amount of the order within the five business days following to the obtaining of your data. If we do not have said data, the reimbursements shall not be carried out.

In case of partial cancellations, the goods price shall be refunded but not shipping costs.

Shipping costs only shall be refunded when the reason for the cancellation is attributable to ATR for being out of stock and not being able to fill the order.

Return Policy

As ATR client, you may ask for the total o partial return of the goods purchased through our branches within the 7 calendar days following to receiving them, for that you may elect one of the following options:

If the goods may have a manufacturing defect, the product may be exchanged at the branch in which you bought if it is in stock, if not, ATR will ship directly from our head office the corresponding replacement. If you wish to return the goods because of personal reasons and it is in perfect conditions, the refund only shall be for the price of the goods but not for shipping costs. Furthermore, depending on the form of payment a penalty maybe applicable: a percentage of the amount paid.

Shipping Policies

Our delivery service is only available in Mexican Republic. ATR hires the best companies specialized in courier services to carry out the deliveries.

Please check that all your information is correct and complete because on this depends the success of your delivery. The delivery time starts from the date in which the collection is carried out, and it is subject to stock 7 to 15 days from the purchase. Delivery times may change depending on the courier company elected according to destination and may occur at any hour of the day. In order you to feel safe regarding your delivery, all our goods are insured when travelling.


When your receive your package, we suggest you to check that it does not have any defect or alteration, if so, please we ask you to write down the comments in the receipt of the courier and please report it immediately at Lázaro Cárdenas 1254, Col Parque Industrial El Álamo, Guadalajara, Jalisco.C.P.44490, dialing 01 (33)3040 5600, or visit

At the moment of the delivery at your address, an official ID (voter credential, passport, migratory form FM2 or FM3, or driver license) shall be requested to the person who is receiving the merchandise, please have this document available.



If the user utilizes the services of Advanced Technology Research, S.A. de C.V. at any of its sites, it means that the user has read, understood and accepted the terms exposed. If the user does not agree with such terms, he shall not provide any personal information, and he shall not use the services of Advanced Technology Research S.A. de C.V. sites.

This ATR WEB service is available for 18 years old persons or older. If you are under 18 years old or if you are of legal age, but by any reason or legal provision you are legally incapable, you must check this agreement with your parent or legal guardian to assure that you or your parent or legal guardian understand and accept the terms and conditions of it and therefore the agree with the use of ATR WEB.

You agree to provide accurate and complete information when registering and during the use of ATR WEBSITE Service and you agree to update your ATR WEB Registration Information to keep it accurate and complete.

You accept that Advanced Technology Research S.A. de C.V. may store and use the Registration Information that you are providing to use it in the maintenance and charges invoicing.

Any Registration Information shall be subject to the Privacy Policy of Advanced Technology Research S.A. de C.V. at

As registered user of ATR WEB, you shall not disclose the information of your Account to anybody. You are the only responsible of keeping the confidentiality and security of your Account, and of all the activities that occur in or trough your Account, and you accept to immediately notify to Advanced Technology Research S.A. de C.V. about any security failure in your Account. You shall not disclose information of your Account to any other person. Advanced Technology Research S.A. de C.V. shall no be responsible for any lost derived from the unauthorized use of your Account.

Advanced Technology Research S.A. de C.V. may also include links to other websites of third parties as an additional service for you. You agree that Advanced Technology Research S.A. de C.V. has no responsibility to examine or assess the content or the accuracy and that Advanced Technology Research S.A. de C.V.  does not guarantee and shall not have any responsibility for any material or websites of third parties, or for any other material, products or services of third parties.  You agree that you shall not use any material of third parties that infringes or violates the rights of any other party and that Advanced Technology Research S.A. de C.V. no way is responsible for such use by you


The site shall not be copied, reproduced, republished, loaded, transmitted, modified, included in an index (indexed), cataloged, reflected or distributed of any way, totally or partially, without the previous express and written consent by Advanced Technology Research S.A. de C.V.

Advanced Technology Research S.A. de C.V., ATR logo, and other trademarks, service marks, graphics, logos used and other distinctive signs in connection with ATR WEB Service are registered trademarks of Advanced Technology Research S.A. de C.V. Other trademarks, services marks, graphics and logos used in connection with ATR WEB Service may be trademarks of their respective owners. No right, license or use regarding any of the foregoing trademarks and/or distinctive signs is being assigned to you.